Albert Einstein, physicist and Nobel Prize winner, declared…
“Strive not to be a SUCCESS but rather to be of VALUE”
This principle applies in business, especially in relation to marketing.
There are only two choices: the SUCCESS model or the VALUE model.
Neither is right or wrong, they are just different; they are not mutually exclusive because some elements can be found in both models.
There is a link between the ‘2-models principle’ and the 80/20 rule:
…80% of enterprise owners are trapped in the success model
…20% of business owners are prospering in the value model
|Issue||SUCCESS model||VALUE model
|Owner’s focus:||Inward: Self||Outward: Others
|Owner’s vision:||To make money||To serve
|Actions based upon:||Fear||Love
|Key character trait:||Pride||Humility
|Goal at point of sale:||Close a sale||Open/nurture a relationship
|Owner may also feel:||Anxious, stressed, frustrated ||Blessed, grateful, contentment
The good news:
Understand that SUCCESS is getting what YOU want; VALUE is helping OTHERS get what they want – precisely what should underpin our marketing strategies.
We began with a quote; let’s end with one – from Bill Gates, Microsoft founder:
“Success is a lousy teacher; it seduces people into thinking they can’t lose.”