About

This is a blog for BUSINESS OWNERS.

Specifically, SMALL & MEDIUM BUSINESS owners.

More specifically, business owners who FEEL…

…DISAPPOINTED with their level of sales, profit and cashflow
…DISILLUSIONED by having to work long hours for low pay
…DISMAYED by the antics & behaviour of others in the marketplace
…DISHEARTENED that their dream is fading and the fun is no more
…DISCOURAGED by the constant struggle of just being in business.

If this is how YOU feel, I have some Good News…no, GREAT news – The Marketing Spirit:

My goal with the Blog is to…

…Help you understand why you may be feeling this way
…Open your eyes to what is really going on in the ‘system’
…Guide you into a different and more enjoyable game of business
…Enhance your reputation in the marketplace
…Encourage you to see a better future for your business.

In turn, with this understanding:

1.     YOU can transition from those ‘D’ words into two new ones: DELIGHT & DESTINY
2.     And refire the DREAM you had when you started the business.

It’s all about putting people ahead of products & profits:

Today the marketplace has become like an extreme game of Monopoly where people are just a commodity; the system is driven by the love of money and the anti-love of people!

By understanding ‘the game’ you can choose a better path; and tap into the greatest marketing secret of all time – COMMUNICATING LOVE!

So, there is a better way; it’s not rocket science…you can do it IF you want to.

Peter Fitzgerald

Editor