Playing games and playing the ‘game of business’ are very similar. Both are underpinned by certain Laws; participants have a choice to play by the letter of those laws or by the spirit. Each choice has different outcomes. Compare two cricketing examples: First, the infamous 1981 ‘underarm incident’ where the Aussie cricketers defeated New Zealand
Here is another example of rampant capitalism in action! I contend that the directors of ASX listed companies don’t give a stuff about their customers; they only care about increasing shareholder value, so they and their executives can receive huge pay and bonuses. Customers are therefore simply a means to that end. Need proof? If
Here is the definition of MARKETING from 4 dictionaries… Webster’s Dictionary 1913 Edition: “The act of selling or of purchasing in a market; activities required by a producer to sell products, including advertising, storing, taking orders and distribution to vendors or individuals; the entire process of storing, shipping and selling which promotes and actualizes a
Believe me, the impact of our capitalist economic system on the marketplace is one of the main reasons your business is under-performing! Indeed it is a key reason why 80% of all new businesses fail within 5 years. You may have never made the connection…but I have. It’s like the law of evolution where the
I feel sorry for Myer shareholders; but even more so for their customers and staff! I want to give you my take on this unfolding corporate disaster. First, here is an extract from my 2013 marketing manual – “The Raw Sugar Phenomenon” [click here to download a free copy]… Myer in 2010 had a new
Here are some facts regarding the economic system in which our businesses operate: Compared to other economic systems of the 20th century [communism, socialism, dictatorship or theocracy] free market capitalism has been the catalyst for massive growth and prosperity in Western nations. With its focus on free enterprise, entrepreneurialism and private ownership of resources, there
Steven Covey wrote a game-changer – The ‘7 Habits of Highly Effective People’. According to the second habit we must need to “begin with the end in mind”. So here is the end I have in mind to share with you: The marketplace you operate your business in is full of C.R.A.P which is an
