I trust you’re starting to understand the foundation upon which the Marketing Spirit is based. In business sales transactions are important but relationships between people are critical; indeed, the latter underpins so much in relation to the former! Selling and marketing are not the same; the former is an event, the latter a lifestyle; the
This is amazing stuff; it involves something I was never very good at – mathematics. In marketing, applying the principle of MULTIPLICATION will work immensely more powerfully for you that the principle of ADDITION. Check out the Fibonacci Sequence and see some amazing multiplication in nature! The growth sequence doesn’t go as we normally count
There’s a proverb that states, “before you criticize a man, walk a mile in his shoes”. Think about this as you speak to your next customer: People learn to ‘mask’ how they really feel or what’s really going on; for example… …He may be challenged by one or several personal issues such as family, health,
After 16 Blogs I trust you understand quite a bit more about the marketplace and marketing; what it is and is not; how there is so little marketing in the marketplace these days. Between you and me, I hate what I see; so do many other people I speak to. I’ll say it again…the big
Albert Einstein, physicist and Nobel Prize winner, declared… “Strive not to be a SUCCESS but rather to be of VALUE” This principle applies in business, especially in relation to marketing. There are only two choices: the SUCCESS model or the VALUE model. Neither is right or wrong, they are just different; they are not mutually
Consider these two principles of business and two questions relating thereto – …The primary purpose of a business to SERVE …The primary purpose of marketing is to COMMUNICATE LOVE. Q1 – to you as a customer: When was the last time a personal or business supplier contacted you ‘out of the blue’ as it were
Playing games and playing the ‘game of business’ are very similar. Both are underpinned by certain Laws; participants have a choice to play by the letter of those laws or by the spirit. Each choice has different outcomes. Compare two cricketing examples: First, the infamous 1981 ‘underarm incident’ where the Aussie cricketers defeated New Zealand
Broadly the Law of Marketing defines a MARKET as a place where buyers and sellers come together, connect, interact and exchange goods or services for money. MARKETING is defined this way: “It is the process of teaching consumers why they should choose your product or service over your competitors. The key is finding the right
Here’s a common scenario that plays out in thousands of homes around tea time every day, probably including yours. The phone rings… …You answer politely only to be ‘assaulted’ by some jerk flogging some damn product you have no interest in [at that moment anyway] …The caller did not ask if it ‘would be convenient
True marketing is all about COMMUNICATING LOVE. The question is then, where is it sourced from? Simple – the heart. The head on the other hand is full of logic, schemes, transactions, plans, money and things…and a desire for more of the same! Love is the source of – giving, serving, caring, humility, empathy, compassion,
