Two Different Marketing Models
Albert Einstein, physicist and Nobel Prize winner, declared…
“Strive not to be a SUCCESS but rather to be of VALUE”
This principle applies in business, especially in relation to marketing.
There are only two choices: the SUCCESS model or the VALUE model.
Neither is right or wrong, they are just different; they are not mutually exclusive because some elements can be found in both models.
There is a link between the ‘2-models principle’ and the 80/20 rule:
…80% of enterprise owners are trapped in the success model
…20% of business owners are prospering in the value model
| Issue | SUCCESS model | VALUE model |
|---|---|---|
| Owner’s focus: | Inward: Self | Outward: Others |
| Owner’s vision: | To make money | To serve |
| Actions based upon: | Fear | Love |
| Key character trait: | Pride | Humility |
| Owner’s role: | Master | Servant |
| Goal at point of sale: | Close a sale | Open/nurture a relationship |
| Owner may also feel: | Anxious, stressed, frustrated | Blessed, grateful, contentment |
The good news:
Understand that SUCCESS is getting what YOU want; VALUE is helping OTHERS get what they want – precisely what should underpin our marketing strategies.
We began with a quote; let’s end with one – from Bill Gates, Microsoft founder:
“Success is a lousy teacher; it seduces people into thinking they can’t lose.”
About Author
Peter Fitz
The Marketing Spirit is the culmination of my 37 years observing and advising Small & Medium Enterprise owners coupled with a passion for economic research. Specifically, I wanted to understand WHY so many businesses fail even in boom times. My goal is to share what I have discovered and promise it can dramatically improve your business, your life and your future.