Let’s nail this early! Most of what is passed off today as ‘marketing’ is NOT marketing. It’s SELLING. There’s nothing right or wrong with this distinction; these functions are not mutually exclusive. But you need to understand there is a difference; indeed, a world of difference. Here’s my nutshell version: …Selling is WHAT we do
There have been millions of ‘How-To’ books and billions of words written on marketing – what it is; how to use it to build sales; marketing tips, courses, etc. My position is that most of what is passed off as marketing is actually just selling. The best and most succinct definition to explain marketing is
Here is another example of rampant capitalism in action! I contend that the directors of ASX listed companies don’t give a stuff about their customers; they only care about increasing shareholder value, so they and their executives can receive huge pay and bonuses. Customers are therefore simply a means to that end. Need proof? If
The wise King Solomon lived around 2,700 years ago. Remember, he was the guy that requested a sword to cut the disputed baby in half, knowing full well the real mother would never allow this to happen. He owned some fabulous gold mines, yielding hundreds of tons of metal per year; these mines have been
Would you agree the world is in a mess; our nation is in a mess; the economy is in a mess; so are many people’s lives; chances are your business is in a bit of one too! So is the marketplace – your marketplace. Look at the ‘disrupters’ changing marketplaces, lives and futures: …Uber, Air
Here is the definition of MARKETING from 4 dictionaries… Webster’s Dictionary 1913 Edition: “The act of selling or of purchasing in a market; activities required by a producer to sell products, including advertising, storing, taking orders and distribution to vendors or individuals; the entire process of storing, shipping and selling which promotes and actualizes a
Believe me, the impact of our capitalist economic system on the marketplace is one of the main reasons your business is under-performing! Indeed it is a key reason why 80% of all new businesses fail within 5 years. You may have never made the connection…but I have. It’s like the law of evolution where the
I feel sorry for Myer shareholders; but even more so for their customers and staff! I want to give you my take on this unfolding corporate disaster. First, here is an extract from my 2013 marketing manual – “The Raw Sugar Phenomenon” [click here to download a free copy]… Myer in 2010 had a new
Here are some facts regarding the economic system in which our businesses operate: Compared to other economic systems of the 20th century [communism, socialism, dictatorship or theocracy] free market capitalism has been the catalyst for massive growth and prosperity in Western nations. With its focus on free enterprise, entrepreneurialism and private ownership of resources, there
Steven Covey wrote a game-changer – The ‘7 Habits of Highly Effective People’. According to the second habit we must need to “begin with the end in mind”. So here is the end I have in mind to share with you: The marketplace you operate your business in is full of C.R.A.P which is an
